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Brentwood Press - WeddingPlanner_6.27.08 - Index

JUNE 27, 2008 WEDDING PLANNER THEPRESS.NET | 3B
His and Hers from page 2B
stock, but I called Selix (formal wear) and
they were able to get it for us and have
it here in time. That’s not something that
you’re going to fi nd in a lot of other
stores. We’re all about customer service,
and that’s something that just comes
naturally to us.”
Not that it’s all second nature. Larson
recalled an initial meeting with a buyer
who was presenting catalogs of formal
wear designs for their perusal. Locking
onto one particularly unattractive design,
Larson replied, “Well that’s ugly.” The experienced
buyer immediately offered up a
more gracious, alternative response.
“She told us that a better way to say
that would be ‘I’m not a fan,’” laughed
Larson. “Now, whenever we see something
that we don’t like, it’s ‘I’m not a
fan.’ It works for a lot of things.”
There are, however, plenty of fans
of His and Hers Formal Wear. Larson and
Beckstrand opened their shop believing
it would be well received, but the public
response has far surpassed their expectations.
Since the moment the butcher
paper in the windows came down, the
shop has seen a steady stream of customers
of all ages, genders and shapes.
Part of the reason for their success,
said Larson, aside from their high-end
selection of merchandise, is their handson,
personal attention to detail.
“To us, everyone who comes into
our store is beautiful and important and
Photo by Richard Wisdom
Susanne Larson, right, co-owner of His and Hers Formal Wear in Brentwood,
helps a pair of customers size up a tuxedo. The store helps customers look their
best for weddings, proms or any formal occasion.
gets our full attention,” said Larson. “Size
is not the issue; it’s about fi t and style and
feeling the way you want to feel on your
special day.”
What customers see, said Beckstrand,
is exactly what they’ll get. What
Larson and Beckstrand get in return is
indescribable.
“Every day here is different; every
day is an adventure,” said Beckstrand.
“When people come in here they are
happy and in a good place. It’s all good
stuff; we’re having a blast.”
His and Her Formal Wear is located
at 625 First St. in Brentwood. Store hours
are Monday through Friday from 10 a.m.
to 6 p.m.; Thursday from 10 a.m. to 8
p.m.; and Saturday from 9 a.m. to 3 p.m.
The store is closed on Sunday and Monday.
For more information, call 925-634-
5900 or visit www.hisandhersformalwear.
com.
To comment on this story, visit www.
thepress.net.
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fully prepared to create a custom menu for you.
We take pride in creating an exceptional experience
at a reasonable price for our guests.
Ask about our complimentary site fee!
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